{"id":294,"date":"2026-02-02T18:00:05","date_gmt":"2026-02-02T18:00:05","guid":{"rendered":"https:\/\/www.gazzini1891.com\/about\/"},"modified":"2026-02-16T12:01:51","modified_gmt":"2026-02-16T12:01:51","slug":"la_storia","status":"publish","type":"page","link":"https:\/\/www.gazzini1891.com\/en\/la_storia\/","title":{"rendered":"Our History"},"content":{"rendered":"
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The History of the Gazzini Company<\/h1>\t\t\t\t<\/div>\n\t\t\t\t
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History is a tale and this story is to be savored.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Ceramic shop sign<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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The History<\/h6>\t\t\t\t<\/div>\n\t\t\t\t
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The Origins<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Originally from Montelupo Fiorentino, the Gazzini family relocated to Cortona in the second half of the 19th century. In 1891, Quirino founded the namesake company, which became renowned for supplying fine food products as well as producing artisanal liqueurs and confectionery.\nActive until the 1980s, the company built over nearly ninety years an extensive commercial network serving a huge part of the Val di Chiana, with established trade connections throughout Tuscany, Umbria, and Emilia-Romagna.\nThe premises were located in Camucia, along Viale della Stazione. Beneath the shop stood a fully equipped production laboratory dedicated to alcoholic beverages, complete with an adjoining distillery. Unfortunately, little of this facility survives today; distillation equipment and machinery were gradually lost to time and neglect. What has endured, however, is the company\u2019s documentary heritage: shop floor plans, transport documents, invoices, and original recipes have been carefully preserved and catalogued.\nThe company distinguished itself through the production of alcoholic beverages and aromatic essences deeply rooted in the Italian herbal tradition. \u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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A New Way of Drinking<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Gazzini was established during a historical period in which Italian craftsmanship reached its peak in the field of pharmaceutical herbalism. The extensive research conducted on botanical classification, covering both wild and cultivated plants, together with pharmacological texts detailing their applications, played a fundamental role in affirming this Italian excellence.\nGazzini was therefore one of the many Italian enterprises, many of which have now disappeared, who transformed the way people drank in Italy and abroad. Moving beyond the traditional supremacy of wine, these producers sought to create something new and distinctive, capable of earning its place on the international stage of fine beverages.\nThe numerous recovered recipes bear witness to a period of profound change in the relationship with alcoholic drinks. Vermouth, bitters, amari, and distilled spirits such as gin and cognac were increasingly entering both the market and Italian households. Gazzini, too, offered its own interpretations of these emerging categories, contributing to a new and refined drinking culture.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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The Ancient Labels of the Company<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Historic Bottles<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Another fundamental element of this legacy lies in the historic liqueur bottles discovered intact which are original creations by Quirino himself, still bearing labels rich in the vintage aesthetic that defined the era of the shop.\nThe Gazzini company permanently closed in the early 1980s. Many of those who were children or teenagers at the time remember it fondly for the abundant displays of sweets and chocolate that filled the store. Older generations, instead, recall its celebrated liqueurs and distilled spirits, known in particular for their distinctive labels.\nThese surviving bottles offer a tangible link to what the shop once represented and to the role such establishments played in the past, to these places where retail purchasing was a profoundly different experience from what it is today. They evoke a time when craftsmanship, personal relationships, and product authenticity defined the very act of buying and tasting.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

La Storia della Ditta Gazzini La storia \u00e8 un racconto e questa storia \u00e8 tutta da assaporare. Insegna in ceramica della bottega La Storia Le Origini Originaria di Montelupo Fiorentino la famiglia Gazzini si trasfer\u00ec a Cortona nella seconda met\u00e0 dell’Ottocento, dove Quirino fond\u00f2 nel 1891 la ditta omonima nota per la fornitura di generi alimentari, la produzione di liquori e dolci artigianali. Attiva fino agli anni ’80 del secolo scorso la ditta riusc\u00ec in novant’anni di attivit\u00e0 a creare una rete di commercializzazione atta a fornire gran parte della Val di Chiana con contatti anche nel resto della Toscana, in Umbria ed Emilia-Romagna. La ditta era situata a Camucia lungo il viale della stazione e nei fondi al disotto della ditta si trovava un vero e proprio laboratorio di produzione di bevande alcoliche, con annessa distilleria. Purtroppo, di questo laboratorio non \u00e8 rimasto molto; macchinari per la distillazione o quant\u2019altro sono stati corrosi o distrutti dal tempo e dall\u2019incuria, invece la documentazione cartacea \u00e8 rimasta integra: planimetria del negozio, bolle di trasposto, fatture e ricette sono state ben conservate e catalogate. La ditta si distinse per la produzione di bevande alcoliche ed essenze aromatiche legate alla tradizione erboristica italiana. \u00a0 Un nuovo modo di “bere” La ditta Gazzini nasce in un periodo storico dove l\u2019artigianato italiano \u00e8 ai suoi massimi per quanto riguarda l\u2019erboristeria farmaceutica. Le grandissime fonti ritrovate sulla classificazione botanica di piante, spontanee e no, ed anche i testi dove l\u2019utilizzo di esse veniva applicato in farmacologia hanno dato una grandissima mano all\u2019affermazione di questa eccellenza italiana. La ditta Gazzini fu quindi una delle tantissime realt\u00e0 italiane, molte delle quali oramai scomparse, che cambiarono il modo di bere in Italia e nel mondo, allontanandosi dalla supremazia del vino, cercando di creare qualcosa di nuovo e diverso, che potesse affermarsi nel palcoscenico delle bevande mondiali. Le numerose ricette ritrovate sono la testimonianza di come stava cambiando proprio in quegli anni la maniera di rapportarsi alle bevande alcoliche. Vermouth, bitter, amari fino ai distillati come gin e cognac stavano entrando nel mercato e nelle case degli italiani sempre pi\u00f9 prepotentemente e anche la ditta Gazzini, aveva le sue proposte.\u00a0 Le Antiche Etichette della Ditta Le Bottiglie storiche Un\u2019altra componente fondamentale sono le antiche bottiglie di liquori ritrovate integre, create da Quirino stesso e provviste di etichette cariche di quello stile vintage che caratterizza il periodo storico della bottega. La Ditta Gazzini chiuse definitivamente intorno all\u2019inizio degli anni 80 e molte persone che allora erano bambini o giovanissimi se la ricordano, ovviamente, per la ricchissima quantit\u00e0 di dolciumi e cioccolata che veniva esposta all\u2019interno della bottega. I pi\u00f9 grandi ancora invece ricordano i liquore e i distillati celebri soprattutto per queste etichette. Tutto ci\u00f2 riporta il pensiero indietro a cosa era la bottega e a che cosa erano queste realt\u00e0 nei secoli addietro, attivit\u00e0 nelle quali l’acquisto di beni al dettaglio era lontanamente diverso da oggi.<\/p>","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-294","page","type-page","status-publish","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t